4 tenets we believe in
From seed to shelf, our science, product development, and supply chain teams work carefully to uphold these key tenets, every step of the way.
4 tenets we believe in
From seed to shelf, our science, product development, and supply chain teams work carefully to uphold these key tenets, every step of the way.
Sourced with certainty
We work exclusively with suppliers we trust to source the highest quality ingredients.
Tested for purity
FDA cGMP compliant at all stages of production. Our ingredients & blends are third party lab tested, the gold standard for safety.
Backed by science
All our formulas are backed by the latest research to ensure they meet your body’s needs efficiently—more benefit, fewer pills.
Packaged for perfection
We package our products in a clean-room environment using pharmaceutical-grade equipment—all in accordance with guidelines.
2M+
Recommendations made
120+
Ingredients tested
86%
Winning formulas in the first month
96%
Customer satisfaction
1-1 coaching to maximize your results
Your coach will guide you on how to find the most optimal blend that will be the most effective for you.
Trusted by experts
Find blends tailored to your unique needs.
Start the QuizA note from our founder
Dan Freed
A note from our founder
“As long as I can remember, people thought I was stupid, lazy, or unmotivated. I started to believe it. In school, I would read the same page over and over again, without absorbing anything. At 16, I dropped out of high school and went to work at a sandwich shop.
Fast-forward ten years — I scored in the 99th percentile on the GMAT and earned Master’s degrees from Yale and INSEAD. Nootropics turned everything around for me, and helped me form the positive habits that I built my success on. Once I balanced my brain chemistry, I could perform like never before.
I take Energy to get me going in the morning and Motivation to power through long afternoons.”
We’re changing minds
Promoting mental health and wellness for everyone is our main priority. That’s why we work with Covenant House, a shelter for runaway and homeless youth. Dan, our Founder, was one of them.
Lazy doesn’t exist.
We learned firsthand that it’s possible to change your brain, and doing so can have an enormous impact on your life. To anyone struggling with focus, memory, attention, what have you, we’ve been there. It’s a neurotransmitter imbalance, and you can do something about it.
A message from our founder
Take control of your mind.
Dan Freed
Founder & CEO
As long as I can remember, people thought I was either stupid, lazy, or unmotivated. I started to believe it. In school, I remember reading the same page over and over again, without absorbing anything. At 16, I dropped out of high school and went to work at a sandwich shop.
Fast-forward ten years — I scored in the 99th percentile on the GMAT and earned Master’s degrees from Yale and INSEAD. Nootropics turned everything around for me, and helped me form the positive habits that I built my success on. Once I balanced my brain chemistry, I could perform like never before.
I take Energy to get me going in the morning and Motivation to power through long afternoons.
We’re changing minds
Promoting mental health and wellness for everyone is our main priority. That’s why we work with Covenant House, a shelter for runaway and homeless youth. Too often, untreated mental health issues cause kids to fail in school and end up in shelters. Dan, our Founder, was one of them. This is just one piece of our commitment to making sure everyone has the opportunity to reach their full potential
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