Lazy doesn’t exist.

We learned firsthand that it’s possible to change your brain, and doing so can have an enormous impact on your life. To anyone struggling with focus, memory, attention, what have you, we’ve been there. It’s a neurotransmitter imbalance, and you can do something about it.

A Message from our founder

Take control of your mind.

Dan Freed

founder & ceo

As long as I can remember, people thought I was either stupid, lazy, or unmotivated. I started to believe it. In school, I remember reading the same page over and over again, without absorbing anything. At 16, I dropped out of high school and went to work at a sandwich shop.

Fast-forward ten years — I scored in the 99th percentile on the GMAT and earned Master’s degrees from Yale and INSEAD. Nootropics turned everything around for me, and helped me form the positive habits that I built my success on. Once I balanced my brain chemistry, I could perform like never before.

I take Energy to get me going in the morning and Motivation to power through long afternoons.

Our Commitment

We’re Changing Minds

Promoting mental health and wellness for everyone is our main priority. That’s why we work with Covenant House, a shelter for runaway and homeless youth. Too often, untreated mental health issues cause kids to fail in school and end up in shelters. Dan, our Founder, was one of them. This is just one piece of our commitment to making sure everyone has the opportunity to reach their full potential

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